Johanna F. H. Hoogenraad is a highly educated artist from Amsterdam.

Her former art teacher from High School, Arie Vermeer, an established artist himself at the time, advised her to go to the art academy. This advise motivated her extremely because she loved to draw and would this way build on her parents artistic talents.

Johanna has been educated by well known and respected artists and (typo)graphers o.a. Piet Klaasse, Herman Gordijn, Melle, Charles Jongejans, Tom de HeusGerard Unger en Piet Zimmerman.

She firstly moved to the US in 1972 where she commenced her career in the arts and attended art classes, specific to portrait painting and model painting.

Back in Amsterdam, she managed to get accepted at the famous art academy: The Gerrit Rietveld Academie.  She finished there the 5 year education, specializing in graphic design. A couple of years later, a new field of study evolved, under the influence of the new medium ‘video’. She graduated in 1978 in Audio Visual Design.

Her thesis was a combination of photography, watercolor painting, Haiku poetry and music. 

She focused on image and sound and made several animated films for the famous television program ‘Twee voor twaalf

After her academic years she worked as a stop-motion camera woman at the Toonder Studios . Among others was Multifilm making educational films, with a combination of animation and life-action film. 

The largest project she participated in was an animated film from Marten Toonder: “Als je begrijpt wat ik bedoel” with animator Harry Geelen and produced by Rob Houwer. This full length cartoon has never been matched in the Netherlands.