Johanna F. H. Hoogenraad is a highly educated artist from Amsterdam.
Her art teacher from high school, Arie Vermeer, an established artist himself at the time, advised her to go to the art academy. This advise motivated her extremely because she loved to draw and would this way build on her parents artistic talents.
Johanna graduated at the Gerrit Rietveld Art Academy in 1978 with a degree in Audio Visual Design and Art History. She has been educated by well known and respected artists and (typo)graphers o.a. Piet Klaasse, Herman Gordijn, Melle, Charles Jongejans, Tom de Heus, Gerard Unger en Piet Zimmerman.
Firstly she moved to the US in 1972 and commenced her career in the arts in attendeding art classes, specific to portrait painting and model painting.
Back in Amsterdam, she managed to get accepted at the famous art academy: The Gerrit Rietveld Academie. She finished the 5 year education.
A couple of years later, a new field of study evolved: audio visual design, this was under the influence of the new medium ‘video’.
Her thesis was a combination of photography, watercolor painting, Haiku poetry and music.
She focused on image and sound and made several animated films for the famous television program ‘Twee voor twaalf
The largest project she participated in was an animated film from Marten Toonder: “Als je begrijpt wat ik bedoel” with animator Harry Geelen and produced by Rob Houwer. This full length cartoon has never been matched in the Netherlands.